I never would have noticed this if I didn't read Techdirt, but I notice that Blizzard's Overwatch Summer Games event is evocative of the Olympics without once naming them or otherwise touching any of their IP. https://playoverwatch.com/en-us/blog/20216482 Note in particular the color scheme.
Luckily their character Lucio is already based in Rio De Janeiro. They manage to skirt entanglements by spelling out the full name.
Bet the OC is watching them like a hawk. Also probably have a team of lawyers and researchers dotting every T and crossing every I.
Yeah... started by downloading it out of curiosity -- the kids were playing it. Next thing you know, I'm wandering around outside work during a break. You know; on foot. Realized it was more exercise than I'd gotten in a while...
I figured, what the hell, let's roll with it.
Now I've got my bicycle out and working, new head- and taillights on order, spare phone power bank and chargers. No plans to stop just yet; quite the contrary.
As for wandering into traffic and such... I grew up in a time and place and with parents who taught me to pay attention. Because the laws of physics laugh at the laws of man.
I note the juxtaposition of this and the article titled "Reports Shows UK Police Improperly Accessed Data On Citizens Thousands Of Times".
Reports say Law enforcement abuses and mishandles personal data of citizens. Legislatural reaction: Give law enforcement virtually unlimited ability to collect such data, with zero oversight.
Reports say citizens violate copyright significantly less if given reasonably-priced, convenient access to copyrighted materials, while draconian measures do nothing. Legislatural reaction: Write harsher laws to punish citizens criminally for the most minor copyright infractions.
My only possible conclusion: THIS AM BIZARRO WORLD!
As a certified Moron in a Hurry, I assure you that I looked at the poster and the first thing I did not think of was "Oh hey, Frito-Lay is behind this T-shirt!"
In order to level the playing field and mitigate confirmation bias I showed only the poster to a colleague, a more junior but very talented Moron in a Hurry, and asked him what he thought. He agreed that it never occurred to him that the food company had anything to do with it.
Anyway, sorry to snark and run, but I'm in a hurry.