That article is definitely a testament to her ability to argue effectively.
She attempts to allay any hypocrisy with a half-hearted disclaimer in the beginning that mentions her use of past culture to build her own creative inspiration. This is something people do to make themselves sound intelligent, that they're seeing both sides of the coin, when in fact it's just an excuse for her to push forth an unpopular opinion.
It may be an issue of whether or not he realizes the importance of being social. He may not have ever had to put the time and effort into connecting with his fans, and if he did, it might have been through pre-written scripts or endorsements.
I think the social connection is one of the most important things because it humanizes the artist and I think it makes people less willing to pirate.