Funny, I read this news on several sites. None of them were the Financial Times. That paywall must be working as intended.
Rentals: DRM free, multi-platform, $1 a day for DVD quality. $1.50 to $2.00 a day for 720/1080p. Rentals should stream from the server end to my player of choice.
If Google wants to lock down the rentals, a mutli platform - multi device player should be coded for this purpose. It shouldn't get in my way. Think Steam for video rentals. Except, you know, it works multi-platform.