Google hasn't penetrated the most impoverished parts of Kansas City, but what they're offering is far better than anyone else. It's basic internet access for $4/month over seven years. That's a lot better than providers who have been here for decades have ever offered.
Once the city is fibered up, initiatives to reach rental and low income households will be more feasible, but it's understandable that it's not their focus right now.
However, the way they rolled things out definitely made the economic landscape of the city visible. It's been quite a show.