An apalling obvious hit piece (not journalism of any kind).
The bile and hatred is laid on so thick as to be laughable (not written by professional WSJ editors, I'll bet).
Google "wants to make money". As if that were unusual and evil (OMG a company that wants to make money while providing a useful service!) Horrors! What next - will they want to have fun while doing it?
They use the phrases "making money off other people’s content" and "profiting from the property of others", implying they'e doing something improper.
This from the Wall Street Journal, which like all newspapers, makes money from reporting on the activity of others!
Gah. The resentment and entitlement hurts to look at.
It's about making it difficult - more in terms of paperwork, bother, and legal risk, than money - for individuals running websites and blogs.
Because independent voices are harder to control and make trouble for the powers-that-be. They'd shut them down entirely (or license a few for show) if the First Amendment didn't prevent that (thank your 250 year old white male slave-owning founding fathers for that).
They've been doing the same thing with independent non-employee workers for 100 years - piling on the taxes, paperwork, and legal risk until the vast majority give up and become easily-controlled employees.