I don't think the wrap is what they are talking about. If you look at the video, before they do all of the add on things for the Gumball 3000 on the back of the car he had replaced the traditional Horse, with a small cat. Can't tell on the front.
There are butter keepers, that use a water seal to keep the butter from exposure to air. They will keep butter for a long time without it going rancid. It is a two part device, where the part with the butter goes upside down into the part that holds the water for the seal. You can get them a most high end kitchen supply stores. I think most are from France.
Amazon is not offering any deal to the authors. They are telling the authors what deal they are offering to Hachette, to try to help the authors during the period of negotiation, and encourage both Amazon and Hachette to get moving on the negotiation.
Sure Amazon is using disclosing this as a promotion ploy, but they aren't offing anything to the authors. They are just informing the authors.
Re: Re: A piece of malicious code by any other name...
Why an exception for "commercial softwares like Photoshop etc."?
I assume that by "commercial software" you mean business software because I'm sure EA considered there games as commercial software. Still, if DRM is bad (and it is) then it is bad on commercial software as well.
There is an update to the original story where the Post Office is now claiming that the quotes attributed to the Post Master General are inaccurate and that the Outbox guys requested the meeting, rather than being summoned.