You MUST buy this is a great way to generate cord-cutting.
Back in 1992, I got a really neat offer from Comcast. I could get a five-channel package that included the then-new Sci Fi Channel. Problem was, that channel was the ONLY one that appealed to me. I forget what the other must-take-this channels were, but they didn't even make the needle on my interest-o-meter wiggle. And $30/month just to watch ONE channel?
I asked about getting just the one channel. I was told it was five channels or nothing. So I chose nothing, canceled my account, and let the cable rot. I told my wife, to hell with them. A few years ago, my wife invited Comcast to perdition for crappy programming and crappier internet.
Haven't gone back, even though I regularly get treeware spam in my mailbox. Fortunately, I have a capacious blue bin to see such trash safely off to recycling.
After 23 years, it's good to see others realizing that they don't need greedy bastards telling them what they can and can't watch.
It's generally delivered by third-party sites who take NO responsibility for the content, and sometimes that includes "drive-by malware." Ad-blocking isn't just stopping annoying ads. It's self-defense to avoid getting your machine compromised.
As a side-issue, it may not matter, since Windows 10 comes pre-compromised with Microsoft Genuine Spyware®.
Why Avid Life Media is running around filing bogus DMCA notices?
Because there's nothing else they CAN do.
The data is out, freely available to world+dog, and dealing with the damage is pretty much like trying to stop a tsunami by throwing spitballs at it.
If anything, the Streisand Effects from the bogus notices will make the damage worse, but try and tell that to a bunch of panicked non-technical executives who are watching their lives circling the drain.
Back in 1992, the SciFi channel (now SyFy) started, and dear, sweet Comcast offered me a five channel bundle with that and four other channels, none of which were worth spending thirty seconds on, never mind the $30/month fee to watch ONE channel. I was snottily told by their customer service that it was the package or nothing.
I chose nothing, canceled my account with them, and haven't regretted it for a minute. In fact, about ten years ago, the installed cable had rotted out to the extent that I threw it in the garbage where it belonged.
About the ONLY thing Comcast does for me these days is provide fodder for the paper-recycling bin.
Nice to see the rest of the public is catching on.