What they don't take into account in PigeonNet is "Dropped packets" which gets a little messy to clean up. Also that carrier pigeons have to be taken from the original location to the sender and will fly back home.
To quote wiki "However by placing their food at one location and their home at another location, pigeons have been trained to fly back and forth up to twice a day reliably. This setup allows Pigeons to cover 160km round trip". So pegeons aren't a bad delivery method. 1mbit shdsl will output about 360mb an hour, which is give or take 8.6gb a day. So the equivalent of 2 pigeon trips. Their test didn't allow for return time or maximum trips.
And yes more than anything its a stunt. Its fluff designed to get picked up by a newspaper. The real story if any is about some fibre optic cables being run.
I don't use AV on my home computer, only the work one. And it's only as a just in case (mainly to scan files I get from clients). I can honestly say I've never had any real problems (touch wood).
I browse safely in a non IE browser, don't install untrusted software, run a hosts file to block out the majority of scummy domains & file extensions are turned on.
My only real risk is drive-by infections through security flaws in flash/java/pdf etc. But given I'm not browsing any nasty sites they could only come through either hacked sites, or adverts with exploits.
In the event that my machine gets toasted, I've got most data backed up to external HDDs so I like to think I'm not to reckless - still brave though.
Assuming apple is saying their 30% goes towards the hardware, bandwidth, software, distribution, testing etc. Its quite reasonable.
If you were publishing your own software, on your own servers and customer asks for a refund. You still incur the bandwidth costs, merchant fees, hardware costs of the server etc. Why should it be a free ride if you use the apple platform?
Well you can break the data, but the long tail test will be to see what it looks like in comparison to actual flu outbreaks. I mean to 'really' manipulate it you could start spreading the flu virus and then watch the google results while sitting in the comfort of your evil lair.
Plus if google trends were that reliable then comparing the correlation of searches for "Zombies" and "Shotguns" in comparison to actual zombie outbreaks reveals accurate patterns. But I know that can't be right because its currently showing search traffic doubled in the last 12 months for "Zombies" in Australia...
Even with A La Carte pricing, there needs to be tiered costs. Either as something like $x per month for the "cable" with no channels this covers the network, maintenance, admin, support, billing etc.
Then you pay an amount per channel, which might be $1 per channel or $10 per channel. Depending on the cost of production, different providers can potentially charge independantly.
There is some argument though about many of the minority channels that are currently "free" with a cable package that may disappear if people are not willing to pay seperately for them. I'm not sure if this is a good or a bad thing, its hard to tell.
I think getting your money back justifies a lawsuit. And at least that. I know if advertisments were pulled for a product I was launching (whether it was on TV, Newspapers, Billboards, or Transit) I would be at least including damages for loss of sales/reputation damaged in there as well.
I don't mean as a frivilous lawsuit either, of course I would back off on the damages if there wasn't a legal leg to stand on, but getting my advertising budget back would be the first step. You can't ignore the economic costs though. By dropping 300k on the CTA ads they could have put them up in other areas/regions instead. I don't know of course how much sales momentum can cost (their analystis probably couldn't tell you either), but I'm sure they can put a few nice $$$ on it.
The internal search function on the Australian Taxation Office page is terrible. I've always used site:ato.gov.au at google for my searches. The ATO native search doesnt like finding things in the middle of words and wont find g.s.t if you search for gst. It was even recommended by a lecturer to our class after I explained it to him when he was complaining about the search.
I think a simple solution to reservation selling is that the restaurant takes a credit card to make the booking. Your meal for the night will be automatically charged to the card on the reservation. No point selling your reservation then.
I'm willing to bet that the reason the ISPs are going for the Auto industry (and real estate too), is because that is where the easy commissions and advertising dollars are.
As an accountant, I've seen a weekly auto magazine pull in only a few hundred dollars of subscription revenue (most copies are given away as promos to dealers, mechanics & associatied individuals). Yet the business floats on massive advertising revenue from the other dealers, mechanics and finance companies paying through the nose for advertising space. Its quite bizzare to look at the concept.
I agree though that even if they are just slapping their brand on another providers car sales commission page, its an odd move too. But hey, if someone there gets a bonus for generating a few dollars more sales who cares.