We bought a house a year and a half ago and have yet to subscribe to cable, mostly for cost reasons. NBC, ABC, and depending on what side of the house the TV is on, CBS is all we get. We've found that we sit down for dinner and act like a family without it. The TV shows we do watch, all of us watch. I know exactly what my daughter is watching. Whenever we go to someone else's house to house-sit and they cable, we've got our PS2 in tow. We've learned to live without cable because of the lack of "Return On Investment" for our payment. If cable only offered what I wanted, I'd save money not on just the channels, but on the batteries for the remote when I spend half the night surfing. Yes you can say that they will raise costs for just having a few channels, but wouldn't the massive amount of new subscribers off-set this?