by Mike Masnick
Thu, Mar 3rd 2011 2:54am
It's been nearly a decade since we first started calling out various broadband providers for hyping up their connections speeds using "up to" language, where they say you may get speeds "up to" X Mbps. Up to is the ultimate weasel phrase, because you never have to get anywhere near it, and can actually be well under it, and still be "accurate." Every so often federal regulators jump into the debate -- warning companies about this practice. At least a few broadband providers (especially in the US) have started to move away from using "up to" marketing. But it still is rare to see regulators actually go after anyone for making such misleading claims. Broadband Reports points out that UK telco regulator Ofcom seems to come out with a report every single year at this time promising that it's about to crack down on "up to" marketing, but never actually doing so. At some point, companies realize that the threats about "up to" language are about as accurate as the "up to" claims themselves.
If you liked this post, you may also be interested in...
- Congress Just Voted To Kill Consumer Broadband Privacy Protections
- The Ad Industry Is Really Excited About Plans To Gut Broadband Privacy Protections
- Despite Gigabit Hype, Comcast Is Facing Less Broadband Competition Than Ever
- Charter Tries To Tap Dance Out Of Lawsuit Over Substandard Broadband
- Google Fiber's About-Face Provides Useful Lessons For A Broken Broadband Industry