Death Of Nokia's 'Comes With Music' Shows That 'Free' With DRM Is A Losing Proposition
from the dead-and-buried dept
Nokia says that it was the DRM that was the real killer:
"The markets clearly want a DRM-free music service."And, of course, there was nothing stopping the labels from allowing a DRM-free service, but they still have this infatuation with DRM, even though they finally came around to ditching the DRM on MP3 sales.
That said, this little real world experiment once again seems to highlight how the claim that "people just want stuff for free" is a myth. Here was a case where people could get the music they wanted for free... but it came limited and so they weren't interested. It's rarely about people just wanting stuff for free. It's often about the restrictions or the convenience of things. The price is nice, but it's rarely the key factor, despite what some industry folks would like to claim.