by Mike Masnick
Mon, Jun 14th 2010 6:14pm
Way back in 2003, we explained why fee-based WiFi almost certainly did not make sense for coffee shops like Starbucks. A year later, we had a discussion on how the program could be a lot more successful if it went free. But, for years, Starbucks insisted that the paid WiFi was a success. Except, if you watched, it gradually got more and more "like free." And that's because few people were actually using the paid version. And, now, finally, after all of these years, Starbucks is finally going to completely free WiFi. It's finally admitting that WiFi was always a complementary service to get more people to buy its high margin goods -- rather than a product itself.
If you liked this post, you may also be interested in...
- Cablevision Follows Comcast Down The Compulsory WiFi Hotspot Rabbit Hole
- South Park's Matt Stone To Silicon Valley: Screw You Guys, I'm Going Hulu
- Kenya's Ingenious Solution To Cybercrime: Register Every Wi-Fi User And Device With The Government
- DailyDirt: All Natural Doesn't Necessarily Mean Good For You...
- Hacker Informs Starbucks Of Gift Card Exploit; Starbucks Accuses Hacker Of Fraud And Maliciousness