by Carlo Longino

Vodafone Japan Comes Up With Something That Might Actually Help

Vodafone's tried all sorts of things to turn around its Japanese unit, including making phones that look like cheese. But this time, they may have actually come up with an idea that could help, saying they're working on boosting the speed of their network with HSDPA. KDDI's taken a lot of customers from Vodafone and DoCoMo with its EV-DO Win network, the fastest in the country. DoCoMo, too, is launching HSDPA (which promises speeds of up to 14.4Mbps), though it's pushed back its rollout. If Vodafone can deliver its fast network -- and some compelling applications to use all that speed -- before DoCoMo, maybe, just maybe, it can swing some momentum back its way. Things aren't going to be easy for Vodafone, though, as it's also got to deal with new entrants into the Japanese mobile market.

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