Wireless

by Mike Masnick




Motorola Attempts Complete Makeover

There was a time, not so long ago, when the "cool" mobile phone to have was a Motorola StarTac. However, over time, Nokia passed Motorola by and everyone started looking toward Finland to see what the next cool design would entail. These days the picture is a little more muddled, but Motorola has decided they want to win back that cool image, and are going to start advertising to he youth market a lot more. They're starting out with a $75 million marketing alliance with MTV. Of course, everyone is always targeting the youth market - and it's very difficult to predict what brands will catch on with kids.

Reader Comments

Subscribe: RSS

View by: Time | Thread



Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.