Location Based Services Evolving

A couple of years back when people started talking about location-based services it was always about getting a coupon as you passed a Starbucks or McDonalds. It looks like we've moved past that and companies are working on a wider variety of applications. But how do you get consumers to use these or any wireless applications? The only way is to create applications where the value is immediately recognizable. AT&T's Find Friends app is neat, but how useful is it really? The same company that helped AT&T with Find Friends is also working on a real-time traffic rerouting application. If the application works and saves me time, I can see the value of sharing my location information. But unless I see the value of sharing that info, I'm not giving it up.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
Insider Shop - Show Your Support!

Hide this ad »
Essential Reading
Techdirt Deals
Techdirt Insider Chat
Techdirt Reading List
Hide this ad »
Recent Stories
Hide this ad »


Email This

This feature is only available to registered users. Register or sign in to use it.