DailyDirt: What's In A Name?
from the urls-we-dig-up dept
There are plenty of marketing gurus who will advise company founders to choose names and logos very carefully — making sure to avoid confusing names or names without the appropriate gravitas. Then again, there are several companies with names that break the rules.
- If you’re starting a new company, and you need a name (other than some silly placeholder like NewCo), read through this article to avoid some obvious pitfalls. Digg is a great name — but execution matters, too. [url]
- The Name Inspector gives his advice on company names — and debunks some common naming myths. He also analyzes a few familiar company names (eg Apple) — and hates the branding term “empty vessel” because he thinks it’s silly. [url]
- If you’ve ever wondered how some big company got its name, here are a few examples. Lego means “I put together” in Latin, but the company says that’s only a coincidence. [url]
- To discover more interesting business-related content, check out what the deal is on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.
Filed Under: branding, marketing, names, startups
Companies: apple, digg, lego
Comments on “DailyDirt: What's In A Name?”
how apple got its name...
via the Woz: http://www.youtube.com/watch?v=mFdX29mVrxA
Steve Jobs had worked at an orchard.. and they just picked Apple Computer sorta randomly.
Since the 80’s, Corporate naming has become one of the biggest legal fraud and deception practices known to mankind (at least until Wall Street/Hollywood got their man into office).
So, Acme Nnnn isn’t the way to go?
Remember this when choosing a company name
Think about colours when you?re choosing a business name. Colours will be an important component of your business logo and other business promotion materials and your business web site, and colours have strong emotional associations, too.
best way to choose business name
incorporating a visual element into your business name can be a powerful aid to customers? memory (and a powerful advertising tool).
while choosing any name but we can easy to spell it.