Insight Community

Closed: 11 May 2008, 11:59PM PT

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Sales 2.0: Are Collaborative Technologies Helping To Drive Your Sales And Marketing Efforts?

Web 2.0 has spawned a new wave of collaborative online sites such as Facebook, LinkedIn, Wikipedia and del.ici.ous which harness the power of groups. Are Web 2.0 tools (personal profiles, rating, tagging, wikis, bookmarking and commenting) being incorporated into your sales process, CRM applications and other applications that your business uses? If yes, how are they being used? Are they making you more efficient?

How should companies be using these technologies? Which tools should they be using to make them more efficient and why?

Responses for this Case will be used in a whitepaper being created by Techdirt for TheCustomerCollective and will be included with the results of a separate survey we are conducting. Please take the survey and we will share the results with you.

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