As you know, we've been running our CwF+RtB experiment for a few weeks now. We're looking to do new promotions and special "this week only" types of offerings, on a regular basis. Two weeks ago, the special offer was a free Techdirt hoodie or free lunch with Mike Masnick, with the purchase of both the Book Club and the Music Club packages. This past week, we tried separating out just Amanda Palmer's signed book and CD for those who didn't want the entire Music Club. We've got plenty of ideas for other promotions, but we thought, why not get some ideas from you? And we'll do it as an Insight Community case, as well, to demonstrate again how the Insight Community works. So, the way this will work is that you get to suggest ideas for promotions within CwF+RtB (or potentially new tiers that go beyond the 1 week promotion), and if we use your idea (this only applies to the first person to suggest that particular idea), you'll get a free Approaching Infinity package, with the book signed by Mike (that doesn't come with the regular package). So, you'd get Mike's signed book plus a free t-shirt. We look forward to your ideas!
The current economic situation has certainly reduced the financing prospects of a good number of big ideas, but that doesn't mean the development of innovative businesses and technologies should (or will) grind to a halt. Obviously, though, starting up during a boom is a bit different than bootstrapping during a recession. But that just means more garage startups get created in actual garages -- focused on creating truly valuable services and technology.
So what kind of big ideas are possible to develop during a recession? How can government help (or hinder) economic growth under the current financial conditions? What kinds of technology revolutions may be primed to go right now -- and what can help give them a boost? What areas of business are thriving currently and are poised to continue to grow even when the economy recovers? How do companies plan for long-term growth and avoid pessimistic short-term thinking?
Microsoft People Ready Business is sponsoring this case to create interesting discussions at BigThink's section on Navigating Today's Economy. We're looking for unique perspectives that will inspire further conversations, and selected insights will be published on BigThink.com.