We've written about the band Uniform Motion
a few times. It's an excellent band that has done some very interesting things to connect with fans, including being incredibly transparent
and focusing on the importance of the relationship
over the value of the MP3 file. And like all smart content creators, they're continuing to innovate and try new things. For example, they recently announced a plan to have fans "donate a sound"
. Fans can go to the band's Soundcloud page
, where they can upload sounds which Uniform Motion will incorporate into their next album. This is cool on a variety of levels.
First, it's just a neat way to connect with fans in general, and actually make them feel truly engaged
with the upcoming album. Second, it's a neat way of showing how some new technologies are making things that used to be difficult quite easy today. Soundcloud is a relatively new service, but the simple ability for an artist to quickly and easily get sounds from their fans, used creatively, allows Uniform Motion to offer something really cool. I'm excited to see what they end up coming out with in the end.