Dan Pink Offers 'Access' As A Reward For Helping Promote His Book
from the interesting-ideas dept
Some things in life we know are true. The sun rises in the east and sets in the west. A body in motion will remain in motion unless acted on by an outside force. And the best way to motivate salespeople is by offering them commissions.Either way, it should come as little surprise that Pink is also trying unique ideas for the selling of his own book, including recruiting a "launch team" made up of 96 people who promise to share the ideas in the book (and, no, I'm not a part of that). He's offering up "rewards" for people who are willing to do this:
But what if we’re wrong, at least about that last one? What if paying salespeople commissions is rooted more in tradition than logic? What if it’s a practice so cemented into orthodoxy that it’s no longer an actual decision? That’s what a handful of companies have begun discovering. To the surprise of many, these firms are showing that commissions can sometimes do more harm than good—and that getting rid of them can open a path to higher profits.
- Advance galley copy of To Sell is Human – there’s only a couple hundred of these ever printed.
- Signed 1st edition hardcover of To Sell is Human.
- A public Thank You on my blog along with links to your website and Twitter.
- Exclusive access to me – and each other – via a private Facebook group.
What do people have to do in order to be included? Well, first they have to apply (and applications close tonight at midnight eastern) and be chosen. But then, it's pretty straightforward:
- Spread the word about the book on your platform during the weeks before and after publication.
- Leave a short, honest review of To Sell is Human at Amazon.com or BN.com on December 31.
- Join us in the Facebook group to brainstorm and share ideas on how we might spread the word about To Sell is Human.