Kink.com Owner Inoculating Against Piracy By Selling The Scarce

from the the-wrath-of-pron dept

Usually when I have the godly duty of writing about porn on this site, it has to do with a pornographic company acting (shockingly) nefarious. Maybe they're reaping millions in a judgment over a handful (unintentional innuendo) of films. Or else they're attacking speech using IP laws to silence critics of their jack-ass-ery. It might be very easy for readers to assume that pornographers as a whole (still unintentional, I swear) would be aligned against the philosophies and economics that we discuss every day. They're an easily painted "bad guy" for a host of social reasons.

But, as reader Flix alerts us, in the diverse population of pornographers, some of them do see the opportunities in the digital revolution. Such is the example of Peter Acworth (possibly NSFW, check your local listings), founder and CEO of Kink.com, who took part in a Reddit AMA. One of the first topics discussed was the impact of piracy on his business and what he plans to do about it.
Q: When its as easy as typing "the name of the movie" + torrent into google and getting at least a dozen sites that have the torrent. How do you deal with piracy of your videos?

PA: Good question!! We are investing heavily in live and social aspects of our products and then integrating them together. I.e. in the future you will join divinebitches.com, and that gets you the material, but also live shows with models, interactivity on their blogs, etc.
Note that he doesn't list off all the reasons why piracy is such a huge problem for him and his business. He just goes straight to how he's improving his business model to inoculate against piracy by supplying un-pirateable content, like live shows and connections/interactivity with models.

This is CwF + RtB at its core. Moreover, assuming the content he's supplying is of a quality that his customers enjoy, it's unbeatable. Sure, you can pirate the films if you like, but you forgoe the rest of the product. It's a wonderful response to all the boobs (okay, that one I did on purpose) shouting "you can't compete with free!"

Of course you can. Sell the customers something scarce in a way that also connects with them.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 3:25am

    Fnur "digital revolution"

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 3:40am

    Must...resist...

    Must...not...follow...links...while...boss...is...giving...presentation

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    explicit coward (profile), Nov 7th, 2012 @ 3:51am

    The definite scarce IS what sells

    But I know why "the old" entertainment industry doesn't go that route: Definite scarce can only be sold ONCE. After you sold it you have to produce NEW definite scarce before fresh money comes in.

     

    reply to this | link to this | view in thread ]

  4.  
    icon
    That Anonymous Coward (profile), Nov 7th, 2012 @ 3:56am

    Its nice to see a pron maker who isn't just screaming how he is losing millions, but looking at ways to adapt and compete in the changing market.

    If only more of them tried things like this instead of lawsuits.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 4:03am

    maybe its just me but i really dont want social connectivity with my porn..

     

    reply to this | link to this | view in thread ]

  6.  
    icon
    TheLoot (profile), Nov 7th, 2012 @ 4:13am

    Who pays for porn anyways?

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 4:18am

    Re:

    If more of them tried they would have to compete!

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Call me Al, Nov 7th, 2012 @ 4:19am

    Re:

    Same thought here. Though the whole CwF idea in the context of pron intriguing.

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    Zakida Paul (profile), Nov 7th, 2012 @ 4:29am

    Re:

    Quite. Porn is for those private moments when you are alone in your hovel.

     

    reply to this | link to this | view in thread ]

  10.  
    icon
    Josef Anvil (profile), Nov 7th, 2012 @ 4:33am

    Re: Huh?

    Yeah, it's a multi-billion dollar industry and I'm the ONLY one paying for it???

    Guess I am the 1%

     

    reply to this | link to this | view in thread ]

  11.  
    icon
    Tim Griffiths (profile), Nov 7th, 2012 @ 4:36am

    Re:

    It's not exactly social connectivity in this case it's just expanding on something that the industry has always known. Lots of people go to porn conventions to meet stars they like and live cam girl shows are endlessly popular because of the interactivity they provide. Cam girls are often building as much of a following with the personality they put across as with what they are showing.

    At this point you can sell internet porn based on it be scarce but what is scarce is interaction with the stars. It's exactly the same idea behind why gigs are more important now for musicians than they have ever been and it's not at all odd that this is also the case in porn.

     

    reply to this | link to this | view in thread ]

  12.  
    icon
    The eejit (profile), Nov 7th, 2012 @ 4:55am

    Re: Re:

    I'm pretty sure porn is an expensive competition.

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 5:15am

    I don't think their approach will work very well. Live streams are very much pirateable by anyone with a little technical expertise. The fact they use expensive professional porn stars will also make it hard to turn out a decent profit with one-time showings unless they charge crazy rates per minute.

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    The dude, Nov 7th, 2012 @ 6:15am

    Re:

    Yeah, because everyone spends his time and resources thinking how to pirate something right?

    I can already see it: dude trying with one hand to configure his capture tool and capturing his tool with the other hand.

     

    reply to this | link to this | view in thread ]

  15.  
    icon
    Tim Griffiths (profile), Nov 7th, 2012 @ 6:26am

    Re:

    The live stream can be pirated, being part of and interacting with the live stream can't. A lot of twitch tv casters have access to the chat as part of a sub or at lest special privileges in the chat for example. The content is often free but your access to and interaction with the creators of that content is not.

     

    reply to this | link to this | view in thread ]

  16.  
    icon
    BentFranklin (profile), Nov 7th, 2012 @ 6:58am

    I think I would want one of those inoculations after they CwF me.

     

    reply to this | link to this | view in thread ]

  17.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 7:03am

    Re: Re:

    It only takes one person to do it and unlike chatting, you only need one hand to press the Fraps record button. And yes, there are people who get almost as much enjoyment out of pirating and sharing porn as they do from watching it.

     

    reply to this | link to this | view in thread ]

  18.  
    icon
    azuravian (profile), Nov 7th, 2012 @ 7:21am

    Unintentional Innuendo

    "Moreover, assuming the content he's supplying is of a quality that his customers enjoy, it's unbeatable."

    Are you saying that unbeatable didn't even register as innuendo?

     

    reply to this | link to this | view in thread ]

  19.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 9:28am

    Re: Re: Re:

    and then it's recorded non interactive content like everything else.

    It's not the video that's scarce, it's the live and interactive nature of it. Recording it doesn't matter.

     

    reply to this | link to this | view in thread ]

  20.  
    identicon
    Anonymous Coward, Nov 7th, 2012 @ 9:30am

    Re: Unintentional Innuendo

    Doesn't innuendo register as innuendo too?

     

    reply to this | link to this | view in thread ]

  21.  
    identicon
    Michael, Nov 7th, 2012 @ 9:53am

    Re:

    "unless they charge crazy rates per minute"

    I have not clicked through the links (still at work), but I would assume these are subscription sites with live "events" on some sort of regular basis. There may be some live pay-per-view type events, but my guess is that they try to get some monthly or yearly subscription out of their customers to have access to live shows, chat, etc.

    In addition to the live shows and interaction, their customers get high-quality access to old shows, movies, etc. This way it feels much less like you are paying $1 per minute of a 45 minute show that you only end up watching for 9 minutes.

    Sounds like a reasonable business model to me. Even if it fails, he is actively trying something other than sitting around complaining that piracy is ruining his business.

     

    reply to this | link to this | view in thread ]

  22.  
    identicon
    Rekrul, Nov 7th, 2012 @ 11:30am

    Call me crazy, but I've never been a fan of live porn shows. They list them on the site usually with a heavily edited version of the video. It's like saying "Look at what you missed last week!"

     

    reply to this | link to this | view in thread ]

  23.  
    identicon
    Coalpepper, Nov 7th, 2012 @ 4:41pm

    This really doesn't surprise me that he's innovative, he started the company in his off campus apartment to pay for college (seriously, look it up), and only a year or so ago they bought the San Francisco Armory for $14 mil (its used for more than just filming). Seriously, this guy's company was cutting edge when it started, and he's never stopped trying, every year they expand the types of sites they offer, retiring or retooling weak ones, and constantly trying to find a new way to make money. These live streams are recorded, edited, and offered that way, this is what is being torrented, but you lose out on the interaction, which includes making suggestions for things to happen. I think that as long as Peter is around, this company will continue to innovate.

     

    reply to this | link to this | view in thread ]

  24.  
    icon
    That Anonymous Coward (profile), Nov 7th, 2012 @ 5:22pm

    Re: Re: Re:

    Not so much anymore.
    You can film HD with a phone now.
    People are making a living uploading their homebrew to tubesites, and that pisses the pron biggies off.
    They (big pron makers) think tubesites only make money "stealing" their movies. In some cases you can find clips and whole movies on some tubesites, but if you send a notice they come down.
    Tubesite stars pay more attention to what people want and react much faster to those wishes. They know if they churn out boring mechanical porn the fans will move to someone else. They understand people sharing clips leads to... *GASP* more fans and some of them buy access.

    Pron used to push technology, now they just push themselves back on their laurels remembering how they used to be kings. Its like the **AA's all over again. An industry content to stay in a model that ignores reality.

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    DCX2, Nov 7th, 2012 @ 7:27pm

    Re:

    Kink isn't about your generic get-your-jollies-off porn. Kink fills a very specific niche, and the people who enjoy this niche often view this sort of thing as a life style.

    If you're into this type of life style, then the chances are high that you'd want to connect with other people who share it.

     

    reply to this | link to this | view in thread ]

  26.  
    identicon
    Anonymous Coward, Nov 8th, 2012 @ 5:32am

    Well this is a very hard business to get into. Don't let them yank your chain either. You have to do some pretty nasty shit to come out on top. It's no easy task for the female actors at Kink they will run their ass through the grinder. They give a whole new meaning to a days hard work.

    The contracts are awful as they will tie you down to them for years.

     

    reply to this | link to this | view in thread ]

  27.  
    identicon
    ethicalfan ethicalfan, Nov 27th, 2012 @ 6:38pm

    lets just abandon 300 years of intellectual property?

    Google can build a business that can help you find a needle in a haystack, i.e. the exact site you want out of tens of billions with one word and we can't compensate creators of books, songs, movies, packaged software and tv shows? Now every writer, filmmaker and musician needs to get a new business model? Simply not true. Youtube now has content ID and can compensate every creator properly if they wanted to. the logic of this article is fundamentally flawed. It is possible to identify digital content and pay content creators in fast, highly automated networks. By the way THE LIVE MUSIC BUSINESS REVENUES ARE DECREASING IN THE US, NOT INCREASING!

     

    reply to this | link to this | view in thread ]

  28.  
    identicon
    ethicalfan ethicalfan, Nov 27th, 2012 @ 6:38pm

    lets just abandon 300 years of intellectual property?

    Google can build a business that can help you find a needle in a haystack, i.e. the exact site you want out of tens of billions with one word and we can't compensate creators of books, songs, movies, packaged software and tv shows? Now every writer, filmmaker and musician needs to get a new business model? Simply not true. Youtube now has content ID and can compensate every creator properly if they wanted to. the logic of this article is fundamentally flawed. It is possible to identify digital content and pay content creators in fast, highly automated networks. By the way THE LIVE MUSIC BUSINESS REVENUES ARE DECREASING IN THE US, NOT INCREASING!

     

    reply to this | link to this | view in thread ]

  29.  
    identicon
    ethicalfan ethicalfan, Nov 27th, 2012 @ 6:38pm

    lets just abandon 300 years of intellectual property?

    Google can build a business that can help you find a needle in a haystack, i.e. the exact site you want out of tens of billions with one word and we can't compensate creators of books, songs, movies, packaged software and tv shows? Now every writer, filmmaker and musician needs to get a new business model? Simply not true. Youtube now has content ID and can compensate every creator properly if they wanted to. the logic of this article is fundamentally flawed. It is possible to identify digital content and pay content creators in fast, highly automated networks. By the way THE LIVE MUSIC BUSINESS REVENUES ARE DECREASING IN THE US, NOT INCREASING!

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This