Filmmaker Using BitTorrent & TopSpin To Distribute Free Copies Of Older Movie To Promote New Skateboarding Documentary
from the bittorrent-as-promotion dept
As skateboarders, as people that have always lived on the outside, have always had to sneak over fences or through the back door, have always had to create our own terrain, we’ve decided to put that ethic towards how we release “Bones Brigade: An Autobiography.” We turned down all of the conventional offers for distribution when we came out of the festival in favor of doing it ourselves.One part of this DIY approach is that to promote this new movie, Peralta teamed up with BitTorrent and TopSpin to help with direct-to-fan digital distribution and promotion. Via BitTorrent, people can download a "Bones Brigade Bundle," including a bunch of extras, and then using a TopSpin feature (either on the web, or directly in the uTorrent client), if you submit your email address, you can download an entirely free copy of the classic skate film, The Search for Animal Chin, which was released 25 years ago, and featured the members of the Bones Brigade. So the combined effort, from Animal Chin to the Bones Brigade documentary is sort of a "full circle" situation.
It's great to see more filmmakers really embracing both direct-to-fan, but also realizing that things like BitTorrent aren't automatically bad, but have a place in a marketing campaign as well. In this case, it's interesting to see Peralta using a combination of a few different tools to create an integrated and comprehensive campaign not only to market the new film, but also to distribute the old film (the first time it's officially available in digital format). Oh, and if you'd like to download The Search for Animal Chin, there's an embedded widget right below this sentence...