Making Your Kickstarter Even More Fun: Marian Call Turns Kickstarter Into European Adventure Quest
from the neato dept
That is, she created Marian Call's European Adventure Quest, in which she effectively "gamified" Kickstarter, such that the more she earned, the more levels would be "unlocked." The main idea was that she would tour Europe and record a live album, but the more she raised, the more places she would visit and the more cover songs she would do (she usually does originals, but people have requested covers, and she was worried about the licensing fees if she didn't raise money in support). She's even got some nice retro video game graphics to show her progress:
One of the things we get concerned about, at times, is that people get so focused on how others have been successful with things like Kickstarter that they stop being additionally creative on their own and merely copy others' projects. But Marian is showing how you can continue to be creative above and beyond the basics of Kickstarter, and do so in way that is fun and better connects you with fans (while also getting those fans to support you in a big way). It's always great to see these kinds of inspiring examples.