No, 99% Of All Filmmakers Shouldn't Crowdfund... But An Awful Lot Should Be Testing It Out
from the don't-go-too-far dept
I'm an unabashed supporter of crowdfunding platforms like Kickstarter and IndieGoGo for certain things (in fact, many things), but I still worry that the early success of some such campaigns has people thinking that those platforms are the solution, rather than one possible solution in a sea of opportunities. Ross Pruden points us to an interesting article by Chris Dorr, in which he suggests that 99% of all filmmakers should crowdfund. Perhaps this is just hyperbole -- and the overall article is a decent one explaining some of the benefits of crowdfunding -- but I want to remind people that just because crowdfunding is a good way for some artists to make money, it doesn't mean that it's the only way to do so. We've been saying for a while that content creators should be prepared to improvise with a variety of business models. There's no one business model that works for all artists all the time. So I get worried when people suggest there's a "single" solution for everyone. Content creators shouldn't get too hung up on thinking they have to crowdfund when it might not be the right way for them to connect to their audience, even if it is a good idea for many artists.