by Mike Masnick
Wed, Jul 27th 2011 3:24pm
Scott Wetterling was the first of a bunch of you to send in one of the many stories about how when 7-Eleven offers free slurpees, their sales of slurpees goes up. They say this is "odd behavior," but I don't buy that all. Free has been a compelling part of getting people to buy stuff for ages, even if that involves buying what is free. We've certainly seen this in other fields as well, such as when Cory Smith took his free MP3s off of his website... and immediately saw his iTunes sales plummet. People berate the use of free because they don't understand how it works. And, then, when it does work, they describe the behavior as "odd." Perhaps it's not odd at all once you realize how it works.
If you liked this post, you may also be interested in...
- Nintendo Cracking Down On Pokemon Go 'Pirates' Despite The Game Being Free
- It's Official: US International Trade Commission Predicts Negligible Economic Benefits From TPP
- Techdirt Reading List: Free Books From Verso (Mostly)
- Australia's Arrogant, Irresponsible Trade Minister Rejects Calls For Cost-Benefit Analysis Of TPP
- Techdirt Podcast Episode 59: Does The Internet Create More 'Winner Take All' Companies?