from the well,-that's-an-idea dept
In the FAQ, he makes it clear that the full name is absolutely required:
Q: I’m going to put a weird fake name in there, like Hoobop Skibbyskabby Lorbowl–will you say it?As for buyers, he notes that they can "sell it to somebody else for more than you paid for it–you can auction it off, you can exhibit it. All that stuff." Though, he makes it clear that he still retains the copyright, he also notes "there will doubtless be some sold person-to-person, or bootlegged, and I accept this as the nature of the world."
A: No. Essential to this piece is the actual, full name of the person who purchases it. If your name is indeed along the lines of “Hoobop Skibbyskabby Lorbowl,” you may be asked to provide documentation proving this is indeed your name.
Q: I hate my middle name! Will you omit it from my recording of “Dogs/Demons”?
A: Again, essential to this piece is the real, three-part name. If you have no middle name you may be asked to provide documentation; the same goes for multiple-middle-name possessors.
Q: I’d like the name of my friend, colleague, or partner said on my version of “Dogs/Demons,” as well as my own name, can you do that?
A: Alas, no: only one name can be in each recording.
He admits that he's more or less copying the idea of artist Ray Johnson as shown in the documentary How to Draw a Bunny.
While it's certainly not the best way to get that particular song heard widely, as part of a continuing strategy to draw attention for doing some unique things (and, who knows, maybe make some money in the process), it seems like an amusing experiment.