from the it's-not-needed dept
The model for nearly everything we do is self-financed. We own everything and create it ourselves.While it sounds like, early on, the band handled the business on an ad hoc basis, they later got help from some business managers who have helped to guide the band's strategies over the years.
We wanted to keep financial and creative control. The Cockroaches' record label had taken some control over their work, and we wanted to avoid that type situation. With our background, we know what's good for children and what's best for The Wiggles. No one else had done what we were doing.
Of course, as with all of these examples, someone will certainly pop up in the comments and complain that there's nothing new or different about this story. And that's true. But that's the point. All of this could have been done years before, but it was much more difficult. What modern technology has done is made it much easier for musicians to control their own destiny, if they decide that's what they want to do.