from the total-failures dept
This shouldn't be surprising. Pretty much anyone who has any experience with this kind of thing could have predicted exactly that. And yet, the recording and movie industries keep pushing for site blocking in the completely ridiculous belief that it will actually do something useful.
So is this wack-a-mole policy working? No. It’s plainly evident that every single time a site is blocked at the ISP level, new URLs take their place. This has further ramifications for content owners and their agents.
As an anti-piracy agent, I can report that this is making life more difficult particularly with regards to DMCA submissions to Google. But why? During an anti-piracy project, I send Notices to Google to remove infringing results that appear via their search engine. In the past, this may have included results for The Pirate Bay, KickAssTorrents, & H33T. The major problem now is that whilst infringing search results for the aforementioned torrent sites have been removed by Google, new infringing search results appear constantly as a consequence of these sites being forced to use proxies & alternative URLs. Predictably, this creates far more work for content owners (particularly for small independent labels who are not members of the BPI) and their agents. For example, I’d estimate that well over 5 million additional search results have been removed from Google as a result of sites using alternative URLs. Just check the following Google Transparency for piratebayalternative and you’ll see why I’ve reached this conclusion! So it’s certainly fair to say that the blocking policy is perhaps backfiring badly.