Key And Peele To Livestream 'Sports Commentary' During An 'Upcoming Sports Game' That They Can't Name
from the the-game-that-must-not-be-named dept
Well, the tradition continues, it seems, with Key and Peele promoting Squarespace by setting up a website to do "Game Day Live Commentary", called Real Talk, with a timer countdown that appears to coincide with a big sporting event occurring this weekend. Notably absent at their site, with all kinds of information about what they're going to be doing in terms of "sports commentary" on a "football" game, is any mention of the phrase "Super Bowl." Because... the NFL. They even give a shoutout to this insanity in one of their promos.
While it would be easy to let frustration dominate while thinking about how the NFL's overbearing stance has given rise to any of this, instead let the futility of it all sink in and enjoy a laugh at the NFL's expense. Does anyone not know what Key and Peele are referring to? Of course not. Anyone confused as to what the timer at the top of the page is counting down to? Nope. Is there anyone at all that gives even a moment of thought to differentiating which ads feature the term "Super Bowl" and which use some stand-in term to dance around it? No, dear friends, there is not.
Meaning that the NFL has accomplished exactly nothing, other than to create an atmosphere where the advertisers they want to become sponsors choose instead to gain attention for themselves by mocking the NFL's attempt at protectionism instead. That isn't exactly the Streisand Effect, but it's something similar.