from the one-of-the-few dept
The site that it did lead to was registered under a masked name, so he ended up getting a subpoena and uncovering the name of the individual who owned the site. And here's where it gets odd: there's a lot of evidence out there that the guy in question works for Google having something to do with AdWords. So, Shoemaker has sued the employee (not Google itself, though). There are a lot of questions raised about this, including why it appears a Google employee may have been able to bypass Google's own blocks on using trademarked terms to run these ads. There's also an accusation, though again from just one side, that the same guy appeared to be using the identical keywords that Shoemaker uses -- suggesting that he had access to Shoemaker's account.
The whole thing seems pretty questionable -- and Google's response so far (a big "no comment") isn't particularly reassuring.