stories filed under: "reinvent"
by Mike Masnick
Mon, Jun 23rd 2008 3:08pm
Pretty much everyone now recognizes that Yahoo needs to reinvent itself these days. Its image and brand have been severely tarnished due to both poor management choices, an inability to compete successfully with search advertising and (of course) the fight concerning the possibility of a Microsoft merger. But, of course, all of this has only made the spotlight shine even more brightly on management -- which makes it much, much harder for the company to reinvent itself. So, I'm in agreement with those who think the real answer is for some private equity firms to take Yahoo private. Outside of the glare (and short-term focus) of the public markets, Yahoo might have the chance to reinvent itself for real, rather than being pulled in a different direction every few months. It can then return to the public markets later, or potentially sell itself again to another company under more favorable terms.