stories filed under: "publications"
by Mike Masnick
Thu, Aug 5th 2010 9:55pm
I'm not sure how well this will work, but it does seem like an interesting experiment for publications to expand their revenue streams. Magazine publishing giant Conde Nast is setting up an entirely new division to focus on licensing its magazine names for restaurants. There's the GQ Bar & Grill and the Vogue Cafe, for example. The focus right now is not on the US market, so these won't be appearing here, but in places like Hong Kong, Dubai and Moscow. Of course, the general idea isn't new. As the article notes, Playboy has famously licensed its brand all over the place. However, it is an interesting recognition that a publication's brand has additional value beyond the publication itself. So what do you think? Techdirt Cafe? Anyone want to license that?
by Mike Masnick
Tue, Mar 18th 2008 3:14pm
from the took-'em-long-enough dept
Here at Techdirt we have over ten years worth of content, all available for anyone to read, and as we certainly get a fair amount of traffic to those back archives. While we don't pay that much attention to ad revenues (our business isn't advertising), access to those archives (mainly from Google searches or links from other sites into a specific older story) represent a fair chunk of our page views and ad revenue. With that in mind, it's been quite surprising to see so many publications try to lock up their archives -- either (worst of all!) taking down old stories completely or trying to lock them up behind a pay wall. Luckily, it looks like more and more publications are recognizing that this is a bad business strategy. The article is in the NY Times, which only recognized this very issue a few months ago. Prior to that, it charged for access to its archives, but since opening it up has seen traffic shoot up and ad revenues appear to be following. The article also mentions how Newsweek has had a lot of success opening up its archive, and Sports Illustrated is getting set to make its own archive available later this week. For all of those publishers who worry that there isn't enough ad revenue online, it makes little sense to sit on so much inventory. These days, you need to work on using Google to help drive more traffic, not suing it to stop sending traffic. What better way to make money off your archive than getting a lot more people to look at it?