In 2009, I attended Midem for the first time. It's an event that the music industry has put on for decades. Over the past few years, they've really embraced the idea that the music industry needs to adapt and modernize and have continuously brought in a stream of speakers and participants showing that there are ways for the industry to thrive. In 2009, they invited me to present a case study on Trent Reznor, which remains one of the most popular presentations I've ever given. Four years later I still get at least an email a week about it, and sometimes more.
The next year I went back to Midem and ran a workshop (not videotaped, unfortunately!) which was a lot of fun. We helped a bunch of industry folks think through ways to take existing acts and rethink business models and how they could better connect with fans. It was a blast. Last year, I was back on the main stage giving a presentation on how the state of the entertainment industry, and how it's actually going much better than some would believe.
That was the launch of our Sky is Rising report, and also talked about how being more open, human and awesome was a tremendous way to stand out from others in the entertainment industry.
Unfortunately, due to some other commitments, I can't make it to the next Midem coming up at the end of January, but the organizers are trying something different this year. Rather than handpicking all of the speakers like they normally do, they'd like to try out some "new blood," and have opened up a Speak at Midem Competition, letting anyone under the age of 30 pitch the Midem organizers as to why you should get to give your presentation on the Midem stage. For anyone looking to take part, the initial form is here, but I can say that presenting at Midem has been tremendously helpful to me over the years. So, if you have something unique to say about the industry, and want a giant stage to present it on (and you're under 30...), why not toss in a submission?