alerts us to the news that Zombieland
writer/director Rhett Reese has apparently be using Twitter to shame
people who were mentioning
that they were watching unauthorized copies of Zombieland
at home, declaring to each one: "You realize we do what we do for money, right? Same as you." This comes soon after we highlighted some directors and moviemakers have found success by embracing
those who were downloading their movie, recognizing that it was leading to more sales.
And, in fact, at least some of the people that Reese called out complained
that they had actually seen the film multiple times in the theater and planning to buy the official DVD
once it came out as well. In other words, the reason the movie is downloaded so much is because people like it
, and yes, they still are supporting the moviemakers.
So, what made Reese lash out at these fans? You guessed it. He claimed he had just watched the 60 Minutes episode on movie piracy
-- the one that we debunked
for being factually incorrect, and it resulted in him getting angry at these fans, without thinking through the fact that the download might not be a substitute. But, even after the fans told him they had seen the film multiple times in the theaters, he's complaining that this decreases the chances
of a sequel getting made. Given the massive popularity of the film -- both in the theater and online -- that seems highly unlikely. As we've seen before, the popularity of a movie in unauthorized downloads closely correlates with its box office take in many instances. It's rarely a sign of "lost revenue," and quite often a good indicator of actual revenue. In fact, the details show that Zombieland has done amazingly well
, already earning back much more than it cost. Reese has a strong and loyal fanbase who want to support him and a very successful movie on his hands. Rather than attacking them, he should look for ways to embrace them and give them more real reasons to buy.