from the twitter-failure dept
Of course, in this day and age, with social media making it easier and easier for anyone to communicate with anyone else, trying to overly aggressively control messages has proven to be a bit more difficult -- and, for the most part, that's probably a good thing. Last year, we had a story about baseball beat reporters using social media to build up a strong community, and build a really strong relationship with fans. Part of the reason why this worked was because those reporters talked about more than just baseball. Some of my favorite baseball reporters also talk about things like music, movies and TV shows, which makes them a lot more interesting and human. It's part of building a connection with a community, which is a necessity these days.
So it's disappointing to see that Major League Baseball appears to have gone way overboard in its new Twitter guidelines for MLB.com reporters (sent in by many, but first by Scott Crawford). Now, we've already seen other sports leagues, like the NBA and the NFL issue Twitter guidelines for players and officials. While those sometimes seem to go way overboard (such as fining a player for Tweeting a happy message after winning), you can understand the basic premise behind the plan. Of course, some players obviously have decided not to pay much attention to the official policies.
In this case, Major League Baseball apparently also sent out some "guidelines," to both players and MLB.com reporters. Many are guessing that this is in response to a former major league player, Mike Bacsik, who got fired from his radio job after Tweeting a racist remark. It might also be in response to Chicago White Sox manager Ozzie Guillen and his Twitter account, which has been known to make news as well. Apparently, the guidelines for players are more or less common sense. However, it's a bit trickier with MLB.com writers.
What makes it tricky is that MLB.com has a pretty large staff of reporters itself. And while there were concerns early on that they wouldn't be independent enough, their coverage has actually been quite good and in many cases the equivalent of newspaper beat reporters. And many have built up followings on their own. For example, I've followed MLB.com reporter Bryan Hoch on Twitter for a while. Part of the reason I follow him was due to some very amusing discussions last year about his movie-watching habits (or lack thereof -- he hasn't seen many "classics").
But, apparently, that sort of thing won't be allowed any more. Supposedly, the word from on high from Major League Baseball is that all MLB.com reporters may only use Twitter to talk about baseball. All other topics are strictly forbidden. This seems likely to do a lot more harm than good. It takes away many of the reasons why people like following certain reporters, and takes away the connections they build up with fans. It's a symptom of an old way of thinking: once someone (anyone) does something "bad" with a tool, ban all other uses, even if there are many good things. It's an idea that is doomed to fail.