from the bad-reporting-people dept
Earlier this week, Ford made an announcement claiming that it, too, was opening up its patents -- but the details show that this is a lot more hype and PR than substance. First, unlike Tesla, it's not all of its patents, but rather a specific portfolio of electric vehicle patents. Second, and much more importantly, it's not open. At all. You still have to license them and you still have to pay. This is just Ford announcing "Hey, we have patents, come pay us to use them." That's not opening up those patents. It's marketing the fact that you need to license them. This is the opposite of what Musk did with Tesla's patents.
To access Ford’s patents and published patent applications, interested parties can contact the company’s technology commercialization and licensing office, or work through AutoHarvest – an automaker collaborative innovation and licensing marketplace. AutoHarvest allows members to showcase capabilities and technologies, then privately connect with fellow inventors to explore technology and business development opportunities of mutual interest. The patents would be available for a fee.And yet, nearly all of the press coverage worked exactly the way Ford intended: claiming that Ford was doing the same thing as Tesla. Here's just a sampling:
- Engadget: Ford joins Tesla in opening up its electric car patents
- Detroit Free Press/USA Today: Ford joins Tesla in opening up electric car patents
- Digital Trends: MOVE OVER, TESLA: FORD OPENING UP PORTFOLIO OF ELECTRIC-VEHICLE PATENTS
- Automobile Mag: Ford Follows Tesla's Lead in Sharing Electric-Car Patents
- Christian Science Monitor: Ford shares electric car technology with rival automakers. Why? (and then the article claims: "Ford is following suit" with Tesla)
- DCInno: Ford Follows Tesla: Makes Electric Car Patents Open Source
- Transport Evolved: FORD PULLS A TESLA, MAKES ELECTRIFIED, ELECTRIC VEHICLE PATENTS OPEN
- Industry Leaders Magazine: After Tesla, Ford is opening up its electric vehicle patents for free to competitors (except it's not even free...)
- Electrek: Ford follows Tesla’s lead and opens all their electric vehicle patents
- Investor's Business Daily: Ford Follows Tesla By Opening EV Patents To Rivals
- Globe & Mail: Why electric vehicle intellectual property is worthless
If, as basic economic theory teaches, something is worth only what someone or group of people is willing to pay for it, then it seems the intellectual property associated with electric vehicles and hydrogen fuel cells is worthless.Second, that's not what basic economic theory teaches at all. It's what ignorant armchair economists think it teaches. I know we have to go through this every few years, but price is not a measure of value. Price is determined by the intersection of supply and demand, and can be influenced by a number of different factors unrelated to value. The value to the buyer plays a role in determining the demand curve. Because if the price is less than the value derived, then that's when the buyer is likely to buy. But giving something away does not, in any way, mean that something is worthless.
Ford Motor is the latest car company to make this case. Today Ford joined Toyota Motor and Tesla Motors in making a vast range of patented electrification technologies available to its competitors. All free for serious EV developers.
And, again, this article misses the basic fact that Ford is not giving these away for free.
And people wonder why news publications are struggling to hold onto readers.