from the a-bit-of-a-split dept
Meanwhile, reader PrometheeFeu alerts us to quite a different story in France, where industry execs are taking a much more reasonable view on things (article in French, translation provided by PrometheeFeu). The execs admit that it doesn't make sense to try to keep things from users:
"Today all of our new productions simultaneously come out in DVD, download and streaming on our website and on our partner's VOD platforms. Back then, we looked at the music market as an example of what not to do and how to react"And they know piracy happens, but they figure that it's just a part of the market, and you can't blame people (or sue people) for file sharing:
"If you leave unattended a bag of candy and some children, they will not understand why you punish them for eating the candy. Illegal files are 3 clicks away for just about anyone. It's normal that consumers will take advantage of those."But, they're figuring out ways to compete, by focusing on high quality, high-end material:
"Of course, the large majority of free and illegal content is low-end. [...] The public rejects this mass of identical video. Whatever small amount of high end content obviously stands out."The producers in Japan might want to visit France for a lesson on how this works.