from the changing-with-the-times dept
The reports about it note how Kodak's business is now 70% digital and the company has very much embraced the digital age. It certainly hasn't been all smooth sailing, and some still question whether or not Kodak can really survive in this new world. Yet, the company has made the switch much more effectively than many imagined was possible, and folks there seem to live and breathe digital these days (though, there was heavy turnover associated with that change).
Still, as one reader sent in, it's rather interesting to compare the experience of Kodak with, say, the recording industry, which is still fighting the move to "digital" to some extent. The big record labels fought every new efficiency at every turn, while Kodak quickly learned to embrace digital efficiencies and look to see where its own core skills could be applied to make them better. The record labels? Not so much. After fighting the entire concept for ages, they just handed the business over to Steve Jobs and still have done very little to see what they can do to make the digital experience better, based on their own skills and knowledge. Just as the Kodak transition hasn't been perfect, if the labels had embraced digital and things like file sharing early on, they wouldn't have been perfect or easy either. But the labels would be in a lot better position than they are today.