from the makes-sense dept
Now, it appears that HP printer rival Lexmark is taking that idea much further by making it easier for users to eliminate a bunch of the junk on websites before printing them out -- so you only print out the stuff you really want. Unlike the HP initiative, this doesn't require the companies hosting the content to do anything, it takes care of it on the client side. Given the insane costs of ink, it's no surprise that printer companies have been a bit slow to adopt solutions that get people to use less ink -- but it's good to see them finally starting to recognize that it's probably for the best. Giving your customers reasons to like you, rather than hate you, tends to be a good long-term business strategy.