We've got a bunch of announcements today (and a few more coming up as well), but I wanted to start off with the big one: Techdirt, the company, is becoming Floor64, the company -- while Techdirt, the blog, will remain Techdirt. The blog began back in 1997 as a fun side project by me. Over the years it grew into much more, and in 2000 it became a business, also called Techdirt. In 2006, we launched the Techdirt Insight Community as our main line of business and the natural evolution of what we'd been doing as a company. However, there was growing confusion over the Techdirt brand, as people weren't clear whether it meant the blog, the company or the community -- so we felt it was time to clarify. Specifically, there are now three brands related to this site:
- Floor64 becomes our new parent brand. That's the brand under which all of our products will now reside. It's a brand we've used for years internally (though some have noticed), and now it represents our overall outward brand.
- Insight Community is one of Floor64's two main offerings. This rebranding of the Techdirt Insight Community will allow us to expand beyond the community we've built around Techdirt, to cover much more than just technology and business. The Insight Community is totally redesigned to reflect where the business has been headed over the past few months. If you're already a member, go check out the totally redesigned system. If you're not yet a member, go sign up and start participating (and earning money). If you're interested in sponsoring a case there, go check out how it works and learn about the value of sponsoring a case and engaging with the community.
The Insight Community is all about generating insights for companies, recognizing, as we often talk about here on Techdirt, that there's value in the creation of insightful content. The Insight Community is a platform that makes it possible for companies to generate insightful expertise on demand for use in a variety of different ways.
- Techdirt is our other main offering, and is now solely focused on the blog itself. This should help us avoid some confusion over our different properties and the services that we, as Floor64, offer. Techdirt will remain the same great blog it's been all along, but we'll have some cool new features which we'll be posting about shortly as well. As always, Techdirt, the blog will be focused on providing timely and insightful analysis of technology and business news, with a focus on how technology relates to innovation, public policy and economics.
We've been hard at work on this effort, and there's a lot more to come -- some of which we'll announce today, and much more will be coming in the near future. All of our efforts are, of course, made possible by the great, vibrant, often brilliant and always opinionated community that was built up through this site. So, we're excited to open this new chapter of the business and the site, as we look forward to doing plenty more in the future to continue to give back to this community.