stories filed under: "enthusiasts"
by Mike Masnick
Tue, Jan 15th 2008 2:54am
Back in October, Ford got itself into some hot water over plenty of negative attention after it forced a Jaguar enthusiasts' group to stop selling calendars made up of photos of the cars they actually owned. You would have thought that the folks at Ford would have learned from the negative publicity surrounding that debacle. Apparently, they learned nothing, because they've now done the exact same thing to a Mustang enthusiasts' club, and it's getting even more attention than the last time around. What possible rationale does a lawyer give for suggesting slapping down an attempt by a car company's biggest fans (by their own admission!) to celebrate how much they love their vehicles by promoting them to others? Some may claim that you need to enforce your trademark or risk losing it -- but a situation like this is unlikely to be seen as something that needs to have been enforced. No sane judge will rule that allowing enthusiasts to display a calendar is the equivalent of giving up your trademark rights.