Considering he invented the thing
, it's weird that Al Gore is supporting an initiative that would only add confusion and expense to the Internet. Gore and his Alliance for Climate Protection are publicly endorsing a new effort to create .eco
, a new top-level domain for individuals and corporations to "signal their interest in joining a global ecological movement that promotes nonpartisan change." Profits from the initiative, for which Dot Eco LLC is currently lobbying ICANN, at their meeting in Mexico, would help fund environmental research.
While the goal is laudatory, the method is just silly. Instead of digital posturing, there are a host of other established, effective organizations and ways that companies and individuals can help protect the environment. A .eco TLD is not necessary to demonstrate support for the environment, it just adds another cost for companies and confuses users.