from the people-are-too-sensitive dept
So why did the newspapers do this? It was actually as a test, to see how well advertisements in the paper could drive people to a website. The whole thing sounds like a good (and funny) way to test that out. But, of course, any time you trick some people, someone's going to get upset -- and that's exactly what's happening. Suddenly people are charging the company with some sort of ethical lapse for not making it clear the ad was fake. Of course, if they did that, the whole purpose of the ad would have been lost.
Plus, it's difficult to see what the "harm" is. If a few people thought it was real, they would quickly be disabused of that notion, with no harm done. The people complaining that this would somehow make people trust the news in the paper less apparently haven't been paying attention to the various reporting scandals over the past few years. People have plenty of reasons not to trust the news that they read. Seeing a fake (and mildly amusing) ad in a paper isn't going to make them trust the newspapers any less.