from the me-three dept
If you’re trying to convince me that the stuff I store in my cloud is safe, don’t open up my cloud without permission. It’s easy to imagine Apple’s thinking here: What’s better than a free gift? A free gift that you don’t have to go get! But a gift on my doorstep is one thing. A gift that you left in my house, after letting yourself in, is something different.Indeed, and it's not difficult to understand why some reacted less than favorably to the free album. First, despite Bono's insistence to the contrary, this was indeed the use of the concept of free as a promotional tool. Perhaps not for U2 as much as Apple, but that's what it was nevertheless. The problem wasn't that the album was free, but that the album appeared unbidden in the repository for a service that feels quite personal to the consumer. These were our cloud accounts that Apple invaded to leave their free stuff. You know what it's called when someone leaves you something you didn't want for free in your domain? It's called litter. And, in this case, it was litter that you couldn't even clean up. Just browse through a few of the reactions on the site WhoIsU2.com to get a sense:
It should take a couple steps, but it shouldn’t be that difficult. Head over to this page, which Apple put up this morning. Now you can make your collection Bono-free, or just “Songs of Innocence”-free, or whatever. The only catch appears to be that if you decide you do want your new free U2 album, you’ve only got a month to change your mind: After October 13, the only way to get it from iTunes will be by actually spending money.Think about this for a second. For the first time in history, it seems, someone had to write some code to deliberately remove free music that was forced upon people. Like it was malware. How many people expected the digital music revolution to end up here?
Look, it's a great thing to see musicians and distributors continue to experiment with this sort of thing, but it's also important that lessons be learned as they do so. Today's lesson is that the internet is a back-and-forth, not simply a distribution channel that can be used to force products into the consumer's space. Perhaps next time they'll get this a bit more right.