stories filed under: "brick-and-mortar"
by Mike Masnick
Thu, May 29th 2008 10:34am
While I do think Blockbuster is trying a few interesting ideas in its ongoing effort to adapt to a rapidly changing market, some of its ideas are just flat out bad. For example, new Chairman and CEO James Keyes actually spent time at the company's recent shareholder meeting to unveil and talk up the possibilities of a special movie download kiosk that can be placed in stores. It sounds like someone got "kiosk fever." For those who don't follow the e-retailing space, I guess you can be forgiven for actually thinking digital kiosks make sense (though, barely). But the concept of in-store kiosks for digital content has been around for over 20 years, and shows up like clockwork every two years or so -- and fails miserably every time. People just aren't interested -- especially when they have the best, most useful "kiosk" they could ever need at their home in the form of their computer. The idea that people will want to go to a Blockbuster store to download a movie seems preposterous.