stories filed under: "bribes"
Microsoft Steps Up Program To Bribe Users To Search
from the pay-up dept
Apparently Microsoft's ongoing program to bribe users to use its search engine wasn't getting enough attention, and the company seems to be upping the ante. At least for a little while, it's now giving 25% cash back on eBay purchases (limited to $200). At some point, you really have to wonder how well this program really works. Sure, some folks may use Microsoft's search to get the cashback (or to game the system), but will they keep it up when Microsoft isn't paying? That's not at all clear, and it seems likely that Microsoft could be paying out a lot more than it gets back in benefits.Microsoft Expands Program To Bribe Users Into Using Its Search
from the when-in-doubt,-bribe-users dept
A few years ago, Bill Gates had indicated that if all else failed in winning over users from Google, Microsoft was prepared to resort to bribing users to use its search engine, rather than the competitors'. Back in May, this plan kicked off for certain product searches, where actual buyers would end up getting cash back. But, that's rather limited to a very specific type of search and very limited results. So, it shouldn't come as much of a surprise that Microsoft has now opened up a new program, called SearchPerks, which is an attempt to bribe users to use Microsoft's regular search. Of course, the incentive isn't very strong. It only works in Internet Explorer, and you get a tiny number of "points" each time you search, and you need a lot of points to redeem prizes. It's kind of like those silly carnival games, where the amount of effort you need to actually win enough tickets to get anything makes the whole prospect of participating worthless. Unless, of course, you figure out how to game the system, as many users did on Microsoft's earlier attempt. Still, it's rather telling that Microsoft is still resorting to trying to bribe users to use its search engine. Where are all those people who insisted that Microsoft could beat any competitor at will because it was so big, and all it needed to do was copy them? That doesn't seem to be happening in search.
