stories filed under: "brandjacking"
by Mike Masnick
Thu, Jul 16th 2009 8:19pm
We've all heard about the various fake accounts on Twitter, and even Tony La Russa's misguided lawsuit over a user who put up a fake profile. However, in what appears to be a slightly more serious case of "brandjacking" on Twitter, the Citizen Media Law Project alerts us to a lawsuit involving two PR firms, with one accused of hijacking the identity of the other on Twitter. While it's a bit amusing that the PR firm who was hijacked claims its expertise is in brand management and yet didn't notice that someone else was using its brand on Twitter for two months, the fact that the IP address of whoever signed up for the account came from a competing PR firm suggests questionable intent, and certainly has the potential to be a real trademark issue.