from the modified-name-your-own-price dept
Apparently, one NHL franchise is willing to test some of this out as well. The Florida Panthers are letting fans bid on their own price for season tickets. It's not name your own price, but more of a bidding system. You pick the seats you want, and then propose what you think those seats should cost on a per-game basis. Within 24-hours someone from the team will get back to you and let you know whether you got the seats.
If anything, the setup sounds a bit more like Priceline's system for flights and hotels -- which actually makes me wonder if Priceline might get a bit upset. If I remember correctly, Priceline used to brag about its patents on such auction-like name-your-own-price setups, and threaten to sue anyone who did anything similar.