from the well-there-go-its-own-ads dept
Project Sunblock detects the content of websites to prevent brands' ads appearing where they do not want them.So here's the question: is Project Sunblock itself running a rogue site? Parker Higgins happened to notice that the company decided to copy the entire BBC article onto its blog. It seems to think it's okay to do that, so long as it includes a "first published by Dave Lee on [BBC URL]" at the end. But, of course, that's not true. The company appears to have just copied the entire article wholesale and put it on its own website. The BBC might claim that this is infringement. Assuming that, at some point, some genius at Project Sunblock may rethink this decision, here's a thumbnail screenshot (you can click for a larger version):
When a website on Pipcu's Infringing Websites List (IWL) tries to display an advert, Project Sunblock will instead serve the police warning.
Neither the police or Project Sunblock are paying the website in question to display the police message.
But, really, it highlights the problem. The very company that is providing the tools to present bogus warnings to people that they're on a site engaged in copyright infringement is, itself, likely engaged in copyright infringement. Because, these days, it's almost impossible not to infringe someone's copyright at some point or another. Figuring out what sites are "pirate" sites and what sites are "legit" isn't so easy. When even the company the City of London Police signed up to do their ad injections can't figure out how copyright works, shouldn't the City of London Police think twice about unilaterally declaring sites pirate sites?