stories filed under: "all2gethernow"
by Mike Masnick
Mon, Sep 14th 2009 11:53pm
This is really great. Wolfgang Senges writes in to update us on how a group of passionate people who believe in a more bottom up approach to reinventing the music industry were able to put together a fantastic looking music conference in just weeks, called all2gethernow (disclosure: they asked me to come and present, but I was unable to make it). The story behind the event is that Popkomm, one of the bigger recording industry events, held in Germany each year, was canceled this year, with the guy behind it blaming "piracy" rather than, say, the economy and structural changes in the industry. A bunch of folks in Germany who knew better decided to show Popkomm's organizers how to organize a better event these days, and scrambled, pulling together a fun-looking event to be held at the exact same time as Popkomm had originally been scheduled. I'm sorry I couldn't attend, as it really looks like it should be an excellent event. Either way, it shows not only how events can work, but how the whole industry is shifting. The top-down model is changing, and the bottom up one, where more people are empowered, is taking over.